Dr. Susan Shelnutt will speak Friday, February 3, 2012 at UAMS in the College of Public Health. Dr. Shelnutt will address strategies for communicating chemical health effect information in crisis situations. With a dual background in toxicology and pharmacology, Dr. Shelnutt will provide program students with practical and analytical information on effectively examining and understanding counter intuitive skills in crisis communication. In addition, she will provide real-world examples on ways to work with people in critical circumstances who might become angry or panicked.
SPCH 7350 Effective Crisis Communication This course investigates and analyzes instances of effective and ineffective crisis communication. Students will examine the internal organizational processes and the larger environment within which various organizations exist focusing on issues such as stakeholders, legal environments, and the larger social and cultural contexts. Three credit hours.
PBHL 9373: Effective Crisis Communication Issues such as terrorism, public health crises, and corporate malfeasance have increased the importance of crisis communication. This course will: facilitate understanding of the critical role of communication on the onset and recovery of crisis; enhance the student’s effective crisis communication skills; promote understanding of the counter intuitive nature of crisis communication; utilize crisis communication theory and perspectives to argue for effectiveness and ineffectiveness in crisis communication; and assist interactions between students, researchers, and policy makers on effective crisis communication. Prerequisites: Doctoral student standing in the UAMS Fay W. Boozman College of Public Health; successful completion of three public health sciences core courses; or permission of instructor.